Frequently Asked Questions

Amazon PPC (Pay-Per-Click) is an advertising model where you pay only when someone clicks on your ad. It helps increase product visibility, drive targeted traffic, and boost sales on Amazon.

Benefits:

• Increased product discoverability
• Targeted traffic from high-intent shoppers
• Scalable sales growth

Algrowthm specializes in optimizing Amazon PPC campaigns to lower ACoS and scale TACoS profitably.

ACoS (Advertising Cost of Sale) = Ad Spend ÷ Sales from Ads × 100

TACoS (Total Advertising Cost of Sale) = Total Ad Spend ÷ Total Revenue × 100

Key Insights:

• Lower ACoS = Higher ad efficiency
• TACoS helps you understand overall marketing impact
• Algrowthm helps optimize both metrics for profitable growth

SEO is an organic strategy to improve your website's ranking in search results over time. Google Ads is a paid strategy where you bid on keywords to appear at the top of search results immediately.

When to use:

• SEO: Long-term growth and sustainable traffic
• Google Ads: Instant visibility and quick lead generation

Best Practice: Use both — SEO for organic authority, Google Ads for immediate results.

SEO is a long-term strategy. Most businesses begin seeing measurable improvements within 3–6 months.

Timeline:

• 1-3 months: Technical fixes, keyword research, content creation
• 3-6 months: Ranking improvements, organic traffic growth
• 6-12 months: Significant organic growth and lead generation

Note: Results depend on industry competition, content quality, and backlink profile.

Algrowthm specializes in Performance Marketing — including Amazon PPC, Google Ads, SEO, Meta Ads (Facebook & Instagram), Social Media Marketing, eCommerce Marketing, Website Design, Graphic Design, and Organic Growth.

Founded by Ankit Kumar Chaurasia (AKC) in 2019, we've helped 100+ brands across India and globally.

Ankit Kumar Chaurasia is a Digital & Performance Marketing Strategist and the founder of Algrowthm. He is widely known as AKC Optimum.

Since 2019, he has helped 100+ brands with data-driven digital strategies across India and global markets.

Algrowthm doesn't use templates. Every strategy is customized to your brand, goals, and audience.

Key Differentiators:

• Measurable results with transparent reporting
• Long-term partnerships — not one-off projects
• Data-first approach — every rupee is accountable

Yes. Algrowthm provides full Amazon account management:

• PPC (Sponsored Products, Brands, Display)
• SEO & listing optimization
• A+ Content & Storefront Design
• Brand Registry support
• Account health monitoring & case handling
• Transparent weekly/monthly reporting

Absolutely. Algrowthm works with clients globally — including the UK, USA, Canada, Australia, and other international markets.

Our communication and reporting are seamless across time zones.

Algrowthm works with a range of budgets. Every strategy is customized based on your goals, industry, and competitive landscape.

Contact us for a free consultation and a custom quote tailored to your business needs.

Simply click the "Free Consultation" button anywhere on the website.

Process:

• Fill out the consultation form
• Ankit will personally review your enquiry
• He'll reach out within 24 hours with a custom growth roadmap

Performance Marketing is a results-driven approach where you pay only when specific actions are completed — like clicks, leads, or sales.

Channels include:

• Amazon PPC
• Google Ads
• Meta Ads (Facebook/Instagram)
• Affiliate Marketing

Algrowthm specializes in performance marketing to ensure every rupee of your budget delivers measurable ROI.