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Budget Allocator
Strategic spend optimization across platforms with deterministic logic. Maximize your ROAS through precision allocation based on objective and platform benchmarks.
Strategy Configuration
Enter your parameters to generate a deterministic spend model.
Allocation logic based on AKC benchmark model v4.2
How the Allocator Works
This tool uses deterministic benchmark weights — not AI guesswork. Every rupee is allocated based on how each platform typically performs for the objective you select.
Objective-based weighting: Awareness campaigns favor Meta and Google Display; Conversions favor Google Search and Meta
Platform scores: Each platform has a benchmark score for each objective based on real-world performance data
Full Funnel Mode: Splits budget across top, middle, and bottom of funnel instead of concentrating on one objective
Deterministic output: Same inputs always produce the same output — no random variation
Important: This is a starting point, not a final answer. Real-world allocation also depends on your creative quality, audience saturation, historical performance, and business margins. Use this as a structured framework, not a rigid formula.
The Four Objectives
📢 Awareness
For top-of-funnel reach and brand visibility. Allocation favors platforms that deliver the lowest CPM and highest reach: Meta, Google Display/YouTube, and TikTok.
👆 Traffic & Engagement
For driving clicks to your site or content. Allocation favors platforms with high-quality traffic: Google Search, Meta, and Google Display.
💵 Conversions & Sales
For direct sales. Allocation favors platforms with high purchase intent: Google Search, Meta, and LinkedIn (for B2B).
👤 Leads
For B2B or high-ticket services. Allocation favors platforms where lead capture works: LinkedIn, Google Search, and Meta.
Common Budget Allocation Mistakes
❌ Spreading budget too thin: ₹10,000 across 7 platforms means ₹1,400 per platform. That's not enough data to optimize anything. Start with 2-3 platforms.
❌ Never testing new channels: 100% of budget on proven channels means zero innovation. Keep 10-20% for testing.
❌ Reallocating weekly: Ad platforms need 2-3 weeks of stability to optimize. Constant changes reset the learning phase.
❌ Ignoring diminishing returns: A channel with 5x ROAS at ₹20K/month may drop to 3x at ₹50K. Scaling always has a cost.
❌ Last-click attribution thinking: Meta Ads often influence Google searches. If you only credit Google, you'll cut Meta and lose the top of funnel.
Want a Real Budget Strategy?
Every business has different unit economics, margin structures, and growth constraints. A tool gives you a starting point. A strategy session gives you the right answer for your business.
A budget allocator helps you split your total marketing budget across channels based on your objective and platform benchmarks. It removes guesswork from budget decisions.
How does the allocator decide the split?▼
The allocator uses deterministic benchmark weights based on your objective. Awareness, Traffic, Conversions, and Leads each have different channel weights reflecting how those channels typically perform for that goal.
What is Full Funnel Mode?▼
Full Funnel Mode splits your budget across the entire funnel — awareness, consideration, and conversion — instead of concentrating on a single objective. It is useful when you want balanced growth rather than a single KPI focus.
How many platforms should I select?▼
Start with 2-3 platforms. Spreading budget too thin across 6-7 platforms means no single platform gets enough data to optimize. Scale to more platforms once you have proven performance.
Should I reallocate budget every week?▼
No. Weekly changes confuse ad platform algorithms and make data hard to interpret. Give each channel at least 2-3 weeks before making significant adjustments. Small 10-15% tweaks are fine weekly.
Is this budget allocator free?▼
Yes. This tool is completely free. No signup, no credit card, no limits.